#30 How Much Does A Customer Spend Over Time?

Welcome to episode 30 of the Figures Without Fear podcast.

How much is one customer really worth to your business?

You might be thinking about the value of their first purchase, but that could be only the beginning. A customer who spends £100 with you today could go on to spend £1,000, £5,000 or more over the course of your relationship.

In this episode of Figures Without Fear, I explain Customer Lifetime Value in simple, practical language and show you why your existing customers may be one of the biggest opportunities sitting inside your business.

We’ll look at how to calculate what an average customer spends over time, why customer value is not the same as customer profit, and how to create a clear next step without feeling pushy or overly salesy.

You’ll also discover why keeping customers deserves just as much attention as finding new ones, how referrals increase the true value of a customer relationship, and why the first sale should not automatically become your final offer.

There are two simple practical tasks to help you apply what you learn to your own business straight away.

And make sure you check the links below because I’ve also included details of a free training opportunity to help you get to know your business numbers and start facing your Figures Without Fear.

This will be an in-person training day and I need you to complete the expression of interest form if you'd like t come and join us so that I can let you know all the details once I've sorted them all out.

 

Next steps you can take...

To join my Free Training day complete the expression of interest form right here

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